Date: February 07, 2016 – February 09, 2016
Location: Orlando, FL
Breakout Session, February 9th (two concurrent): Opposing Influences of Evidence and Market Forces in Pharmaceutical Pricing and Payer Net Cost
Larry Blandford – Senior Vice President & Managing Partner, Precision for Value
Steve Carter – Vice President, Pricing and Market Access, Precision for Value
This session will outline the process often used by manufacturers to establish a price for a product and compare that to how payers assess how that cost impacts the perception of value. The presenters will outline how clinical and economic evidence, research, and market forces can shift price points through launch preparation. New research on how payers perceive a product based on price will be unveiled along with implications across different benefits plans, such as Medicare Part D and employer-funded programs. Lastly, evolving and future methods for alignment between these stakeholders will be shared.
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